A behind-the-scenes look at how a scalable video platform was built using Laravel, queues, FFmpeg, and external storage — real lessons from 89vids.
Building a video platform is not just about uploading files. It involves architecture decisions that affect performance, scalability, and monetization.
This article breaks down the architecture behind 89vids and the lessons learned while building a real-world video platform with Laravel.
Before writing any code, the main challenges were clear:
Large video uploads
Long encoding times
Monetization flexibility
Scalable infrastructure
Solving these problems required designing the system around asynchronous processing from day one.
The platform is built around:
Laravel as the backend framework
Queue-based video processing
FFmpeg and Coconut for encoding
External object storage
Integrated payment gateways
Each component is isolated to avoid bottlenecks.

Videos are never processed during a user request. Instead:
Uploads are stored immediately
Encoding jobs run in the background
Multiple workers handle processing
Storage is offloaded to external services
This keeps the platform fast even under load.
Monetization was a core requirement, not an add-on.
The platform supports:
Subscription plans
Pay-per-video access
Creator wallets
Payout tracking
By designing monetization early, the platform avoids painful refactors later.
Some key takeaways from building 89vids:
Queues are mandatory for video platforms
Encoding should never block requests
Storage costs matter more than expected
Owning your platform gives long-term flexibility
These lessons shaped every architectural decision.
What started as an internal project evolved into 89vids, a platform used by creators, agencies, and startups.
By focusing on real-world constraints instead of demos, the platform became production-ready from the start.
If you are planning to build a video platform, architecture matters more than features.
Starting with a solid foundation can save months of development and countless infrastructure headaches.
Published on February 07, 2026
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